Magic: The Gathering

Haven has worked closely with the marketing team at Magic: The Gathering over the past few years to completely overhaul their web presence. Building them a newly designed website from the ground up. Including a custom CMS that allows them the ability to create new pages, modify exiting ones, and publish content with the push of a button. All with no developer assistance required. Which was a drastic improvement over their previous system that required multiple teams to be involved with precise timing to push content live.

We also built in new features to help increase sales and analytic tracking. Such as A/B Testing, custom email newsletter signups, region detection for purchase options, and custom analytic integrations and reporting. Haven also developed custom interactive elements like quizzes, maps, page theme take overs, and Magic Card presentations to enhance users experience the site.

During the process we also assisted them in migrating over 15 years of content from their old Drupal CMS into the newly built one. Creating content templates for old content allowed the Magic team to reuse them for new content entry as well. We continue to work closely with the team at Magic: The Gathering and Wizards of the Coast as a whole to help enhance their websites and streamline their content processes.