Gaming
League of Legends Preseason
- Project Management
- Web Design
- Front End Development
- Back End Development
- Website Design
- Website Development
- Localization
- Interactive Playstyle Creator
Every season, Riot Games releases some major upgrades to it's League of Legends game. For the 2020 season, they combined runes and masteries into a single, streamlined system that players could use to adapt and customize their playstyle. Runes Reforged concentrates players' pre-game power into a focused set of options, so every choice matters more. Haven Agency helped Riot educate its players on this new system via a specialized microsite experience.


In Game Discovery
Educating Players
How can players be successful when a game developer releases major changes to some of its core functionality before the game update is released? Develop a microsite experience that allows players to not only read and watch videos about the changes, but to get their hands on the new playstyle creation system.


It's Time to Go Back to School and Back Into the Rift!
With all of the changes to LoL for the 2020 Preseason, it was like players needed to go back to school to get reeducated on the game and all of its fundamental changes. Haven Agency worked with Riot Games on several previous Preseason update microsites, but this year included one of our biggest challenges ever. With the new playstyle creation functionality, it was imperative to recreate the new selection interface online, so that players could learn how it works and so that they could practice piecing together all of the available options to see what the eventual in-game results might be.
In addition to that, with all of the major changes to runes and masteries, the removal of the level 30 cap, and changes to loot, IP, and blue essence, there was a ton to explain to LoL's rabid fane base. All-in-all, the microsite turned out really well and it truly accomplished its goals of education and experimentation.

Case Studies
We’ve got you covered.

Magic: The Gathering

Coachella 2021

Fender Play

Golden Globe Awards

Adobe x Marshmello

Coachella 2024

DOOM Slayers Club

Wizards of the Coast

MedMen

Mechs vs. Minions

Heroes of the Dorm

PUBG Esports

Magic Pro League

Dungeons and Dragons

Esports | NACC

Air Hogs

Pentakill

Thundercats

Imperial Toy

Hatchimals