Hatchimals

Haven Agency worked with Spin Master to develop the new website in a manner where the content was decoupled from the front-end and fed into the website using JSON data feeds. Some of these JSON feeds were developed to control the visibility of various blocks of content, so that as the site was localized, any region could turn on or off certain sections that it did or didn’t want to display. Additionally, we pulled in product data from Spin Master’s existing API so that work to access that data didn’t need to be duplicated. We also instituted pop-up warning messages for the Kids section of the site for any links that took the users off of the site, to help meet COPPA compliance requirements.

The new Hatchimals website looks and functions really well! Upon landing on the home page for the first time, visitors are greeted with the option of choosing to visit the Kids version or the Grown-Ups version of the website. It’s essentially the same content, presented in a different manner, with some user interface and user experience adjustments integrated for optimal experiences for the different audiences.

The localization and content control options have also helped bring multiple, separate global brand sites for Hatchimals together under one umbrella website, helping to reduce development and maintenance time and costs.

Coming soon is a Hatchimals Collection section where kids will be able to view the Hatchimals toys by season and indicate which of them they have, and more importantly, which of them they want. The plan is to implement this using cookies, so that there’s no user sign-up or age verification required, again helping to meet COPPA regulations.

The new Hatchimals website has been a big success, and with its built-in flexibility and data feeds and control options, it’s sure to live on for a very long time.