Fender Play

In collaboration with Fender's internal research and content teams, we’ve rolled out several successful marketing campaigns and creative web experiences across multiple platforms. Our team designed and implemented Fender creative onto custom landing pages within their backend service, Unbounce. By setting up several page variants, Fender’s team is able to track conversion rates, set up A/B testing, and go to market quickly with results that they can easily track.

Over the past year, working with the team at Fender Play, we have seen an increased awareness of Fender Play among those searching for lessons and buying new instruments. Not only has this grown the Fender Play subscriber base, but its also helped to retain subscribers for the long-term, converting them from first-time players to long-term players (and buyers)!