Pennzoil selected Live Nation to help them promote their Backseat Pass marketing campaign, a 12-episode series in which select artists showcased live in-car performances. Live Nation turned to Haven Agency to pull it all together and create a platform for the Pennzoil VIP Flyaway sweepstakes. We designed and developed a website that featured the sweepstakes entry point, photo and video galleries, and content highlighting Pennzoil’s new product technology. We updated the website bi-weekly with new photos and videos to help increase repeat page visits.
The year long campaign was a tremendous success for all parties involved. The sweepstakes out-performed the client expectations and Pennzoil saw a substantial increase in brand awareness. We were fortunate enough to work with these great brands and continue to partner with Live Nation on new and upcoming marketing endeavors.