Digital partner Blizzard Entertainment, looked to Haven to execute one of their biggest challenges of the year. Heroes of the Dorm was forecasted to be a huge hit amongst the esports gaming community with TV air time on ESPN2. The deadlines were tight, the stakes were high, and our team of digital enthusiasts couldn’t be more thrilled to tackle the “impossible”. With a roster of 64 collegiate teams and over $500,000 in tuition and other prizes, it was imperative that we managed the data efficiently and securely. We organized teams by ID and pulled data from the Blizzard API in order to formulate a tournament bracket that would automatically update based on the current standings. As the tournament progressed, we pushed content updates to ensure that users were viewing the most current information.
“Makin’ it rain tuition money (and more).”
From concept to completion our team put in the extra time and effort to make this project one to remember. Our design team utilized strong key imagery, textures, patterns, and a dynamic color palette to ensure the consistency between the website and Heroes of the Dorm brand. Through extensive testing and prototyping we were able to establish an intuitive user experience. All parts of this massive campaign worked together to make Heroes of the Dorm a huge success and ultimately drive more traffic to download the game. The talented team at Blizzard Entertainment continues to work with Haven on numerous digital initiatives.