Taking inspiration from the DOOM styling guide, the user interface of previous DOOM titles, and additional input from the team at Bethesda that manages the franchise, Haven’s design team went to work designing the new website. We took special care to make sure that the responsive design could be used on any device and on any browser size.
To manage the content, we integrated the new website with Bethesda’s existing CMS to publish the desired copy, assets, and provide localization. To accomplish the gamification aspects of the website, including the interaction rewards functionality, Haven developed a custom points system and database. This granted the website’s administrators the ability to manage the point award values and to oversee the ranking totals. Users were also given access to their own personal profile pages where they could see their point totals and what actions they had taken to gain those points. Points were earned by users interacting with the site’s content and/or sharing it on social media. Once a new piece of content was seen or interacted with, users could not earn points for that same piece of content again.
For the monthly giveaways, Haven created an automated winner selection tool that can select users at random, based on their point totals, and those winners were awarded prizes from the database.