Entertainment

MedMen

Overview

Roles
  • Project Management
  • Web Design
  • React.js Framework
  • Back End Development
  • Quality Assurance
Deliverables
  • Responsive Website Build-Out
  • Contentful CMS
  • Interactive Product Finder & Menu
  • Progressive Web App
  • Third-Party API Integration
  • In-Store Display UX
It’s 2018, cannabis has just been legalized (hooray!). MedMen took a profound leap into the marijuana industry with cultivating, producing, and marketing marijuana. With little to no digital presence, MedMen turned to Haven Agency to take on and develop their business objective and presence. Haven helped to create groundbreaking branding and a digital footprint to help further define MedMen as the cannabis industry leader.

Design

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Breaking "Stoner" Barriers

The New Normal

Haven Agency worked closely with MedMen team to design and develop their entire digital presence. In-dept discussions of market research, user engagement, and A/B testing were used to develop that presence. The ultimate goal was to break the barrier and stigma of the "stoner culture". Cannabis is not just Snoop Dogg or Cheech & Chong anymore. Everyone, including your neighbor, your boss, and maybe even your grandma can now enjoy the benefits of cannabis.
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An Impactful and Relatable Digital Experience

Medmen's campaign was all about celebrating the diversity and broad level of interest that people of all walks of life have in using cannabis. Campaigns that don't include impactful and relatable content don't move the needle, so our team really had to be on-point.

Over the course of a year, Haven Agency paired compelling UI/UX design thinking with real-time user data and engagement to develop medmen.com, a multi-platform website that includes a robust product menu that is also utilized in over 22 storefront locations, across five states.

The ease of choosing and ordering cannabus through MedMen, partly due to the interactive product menu, has helped MedMen attain their reputation as "the Apple Store of cannabis".

Paired with a powerful CMS that Haven developed, Medmen can keep rolling out new features and marketing campaigns on an on-going basis. With A/B testing, MedMen can also cater to both new and old users in the process. MedMen is the the most dominant cannabis enterprise in the emerging legal marijuana industry today and Haven Agnecy is proud to have helped launch their initial digital initatives!
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